Promoting "The Hunger Games: The Ballad of Songbirds & Snakes," I designed a 208 by 86 inches billboard for Harkins Camelview inside Scottsdale Fashion Mall.
To create the billboard I initiated the process by working with the official movie poster art. My task involved skillfully removing all text elements and intricately cutting out the title art, preserving the essence of the design while eliminating unnecessary clutter. Additionally, expanding the dimensions (208 by 86 inches), I meticulously upped the resolution, ensuring that the visual integrity of the adapted design was maintained. With the goal of adapting the poster to the wider format. Resulting in a transformed and optimized version of the original poster that perfectly suited the grand scale of the billboard.
